I have the most amazing little French Bulldog named Oliver. He is a little bundle of love, yes, constantly a handful, but a love nonetheless… Once you become a Frenchie person you can’t help but adore other people’s Frenchies too. They just get under your skin, so you find yourself dropping to your knees in the street to say hello to each and every one of them. You basically become a “crazy” dog person…
So a few weeks ago, I was doing a little vintage hunting on the LES and I happened upon a little gem of a store called Suite Orchard. Now I have to tell you that the only reason I went in was because, to my delight, inside was a Frenchie puppy. When I tell you he was beyond adorable, it is an understatement and like most Frenchies he had the cutest name, Louis (like Louis the XIV, not St. Louis)… I could barely keep my hands of the little guy!
To be respectful to the lovely owners, I of course put the puppy down and decided to take a look at the clothes. To my surprise (stores on the LES can be hit or miss), they had a beautifully edited collection of some of my favorite contemporary brands, such as Alexander Wang, Jovovich-Hawk, Hanii Y, Alice Ritter, Rag & Bone and some others that are not quite as easy to find such as Lover, Staerk and Sue Stemp.
They buy with a critical eye and have a distinct point of view, which can sometimes get lost in a small store. So many under spaces are jam packed with a visual barrage of pattern and color, but not Suite Orchard. Yes, they keep the store full, but for the most part they focus on neutrals and when they do color or pattern they choose one or two themes to work into the store. The result is visually pleasing and very modern. The product mix is slightly harder-edge meets girly-girl, which is the way I love to dress… It is on trend, but not overly trendy, so every piece in the store is a good wardrobe-building investment.
The décor is very paired down, with subtle ticker stripped walls and simple contemporary furniture and since it is on the corner it receives great natural light,enhancing the subdued charm. Honestly, I think the key décor element is Louis, but then again, I am biased.
So girls, when down on the LES, make sure to stop into this week’s The Gift Of Style Gem, Suite Orchard… Give yourself some pre, during, post-holiday retail therapy and get the added bonus of a big dose of puppy therapy. Even if you are in a frugal mood, Louis is worth the drive-by!!!!
Suite Orchard 145A Orchard Street, NY, NY 10002