I did a little research to back up my assumption that the first thing a woman notices when looking at a man are his eyes, and it seems that I was correct… What makes a man’s eyes so powerful? They give away emotion, they show whether he is being attentive, sometimes they reveal wisdom and intelligence…they can share exactly what he is thinking in a split second.
I recently decided to start dating online. I can’t believe I just admitted it so publicly, but it will really help me illustrate my next point… Some of my friends love online dating and swear by it, but I have one major issue with it. I hate the fact that until I meet the guy, I don’t have a chance to really see his eyes! Photos don’t do the eyes justice. You lose all of the aspects that really make them the window to the soul. I also struggle with finding a connection to someone when the first contact is a phone call. I have never been a major phone person, as without seeing someone’s eyes, I always feel that it is the most direct path to miscommunication. I feel the same way about business. Save the conference call until after you have met at least once. Trust me unless you are beyond impressive on the phone, a face-to-face is your best bet!
So now that I have reinforced the notion that eyes are the key to making a real human connection, treat them as another important way to brand yourself. Don’t forget them when creating your personal style…embrace them, enhance them! Women have the capacity to do this in a dramatic fashion with makeup, but men don’t have this option. Men, however have an even more powerful option…eyewear. I am not talking about sunglasses, though of course, you should own at least one great pair. I am talking about forgoing the lasik eye surgery and proudly donning a statement-making pair of glasses.
I know several men who use eyewear to change their daily look. This is so smart, especially if you have to wear a suit to work. It is a great way to tow the company line and still infuse your own personal flare. Eyewear also can make a powerful branding statement, simply by the type you choose. Certain styles convey creativity, others intellectualism, others success…some show a pension for tradition and others a love of design and modernity. Color choice can also make a strong statement. A bold black frame evokes a sense of bookishness, curiosity, intellectual prowess, while a tortoiseshell conveys an artistic or hip sensibility. If you are a multi-dimensional person, invest in two or three pairs and change them up to fit your mood.
I love heavier plastic frames! They really look great on all men and work just as well on a hipster as on an executive. Some of my favorites come from Oliver Peoples, Salt Optics and Tom Ford. I love the broad horn-rim and black frame selection at Robert Marc and you can find an amazing range of updated classics and fashion styles at Morgenthal Frederics.
If a more traditional wire frame is more your speed, the tinted titanium versions at Facial Index on Grand Street in Soho are perfect. I have to admit that the LensCrafters selection isn’t bad either. The styling has really evolved and is a great solution for someone that doesn’t want to spend a fortune. It is also a great place if you need a check up. Their optometrists are great and they use the most-cutting edge technology.
Lastly if you are already a savvy collector, try vintage! Fabulous Fanny’s in the East Village is by far my favorite spot. The selection is vast and the prices are amazing.
So whether you just want to look cool or smart and powerful, eyewear can be the ultimate “tell-all”…lose the contacts…define your style…and proudly display your windows to your soul!!!!!