I have worked for the most innovative marketers such as Calvin Klein, the relentless brand builders such as Dolce & Gabbana and the true cowboys and "think outside of the box branders" such as Valentino. I have helmed businesses through the retail good times and the bad, teaching me to maneuver and to be well yes, scrappy. I am acutely aware of the opportunities that surround me and I go after as many as I possibly can. I am in tune with the current business climate and therefore am always thinking about how we (the fashion industry) can evolve and adjust to these tougher times…
Well, a couple of months ago I had an idea and shared this idea with another scrappy entrepreneur, Michael Angelo, owner of Wonderland Beauty Parlor. The idea grew organically into a retail concept designed to help emerging brands find a voice and secure a distribution outlet that can perhaps help them weather the impending storm. It also developed out of a desire to engage the consumer in a way that was entertaining and perhaps alluring. What do I mean by that? Well I don’t know about you, but part of the reason I love to shop vintage is because I never know what I am going to find. I don’t have that retail fatigue derived from seeing the same brands in every single store, over and over and over… So I thought, what if I could shop at a store or better yet a semi-underground event, whereby I might find some of the ubiquitous brands I love, but that I would never really be sure about what I might discover. So out of this desire to encourage creativity and surprise the consumer, Wonderland Fashion Flea Market was born. Here is my invitation to you…
Exclusive, Alternative, Experiential… Introducing the first ever multi-brand Pop Up Shopping experience. Wonderland Beauty Parlor and Grace Group Personal Branding will bring you a dynamic shopping experience. Imagine going to your favorite store and finding something fresh every time… By fresh we don’t mean merchandise that has simply been moved around to look new, we mean an entirely new crop of brands, each with a unique perspective.
You will never know what you will find… You will never be bored… You will be exposed to brands you know and many that you don’t. You will experience a flea market type arena with a mix of vintage and new, couture and designer, clothing and jewels, womenswear and menswear. You will have direct access to designers and independent style mavens and you will mingle with the fashion cognoscenti. Drinks will be served, music will be played and much merriment will ensue. It will be a Sunday afternoon shopping party that you won’t soon forget!
Join us in the Meatpacking district on January 25th for the official launch of the Wonderland Fashion Flea Market and take a trip down the proverbial
January 25, 2009
Noon – 5:00 pm
RSVP Not Required, Though Appreciated
I hope you share our desire to celebrate the fashion industry! I hope you share our desire to continue to fuel the economy! I hope you share our desire to give fledgling brands a powerful voice! Most of all, I hope you share our optimism and our childlike desire to always be amazed and delighted!!!!