It was so great to experience the Spurr buzz on Saturday evening. There was a packed house at the fabulous Milk Studios and one had a sense that Simon Spurr had truly arrived. It was a great moment for the brand and perhaps a sign of what is to come... Simon Spurr and his longtime friend Judd Nydes launched Spurr a couple of years ago. They felt that there was a big void in American fashion...a need for a more global view perhaps. This should come of no surprise as Simon is from the UK, so of course he designs with a more international sensibility. The collection was originally built around key luxury items that every man should own...the perfect pair of jeans, the most fashionable pea coat, a well-tailored, modern suit. Remember how Donna Karan used to create her menswear line back in the 1990s, the brand's heyday? She consciously built it around ten easy pieces. Don't worry I am not likening Spurr to Donna Karan, I am simply pointed out that starting from a simple idea is perhaps the smartest way to build a menswear collection. So many menswear designers today get caught in the trap of trying to just be too creative, too avant garde, too the "designer of the moment" and what they are left with is a brand that just doesn't have commercial legs. After Saturday's presentation, I am more than ever convinced that Spurr is not such a brand.
The inspiration for the collection was 2001 Space Odyssey, though luckily a direct link was not formed. Sure some of the pieces would have been perfect in a modern remake of the famed Stanley Kubrick film, but other than that the reference was beyond subtle. The collection was actually pure Spurr with rich fabrics, sleek, sexy lines and just a splash of rasberry and Spurr's signature yellowish camel to provide some oomph. The leathers were standouts and reinforced the subtle cool guy element always present in the line. I also loved to see experimentation with texture, with marled tweeds and subtle plaids naturally breaking up the soft black, gray and white palette. Of course the line included that perfect pea, a tubular and quite modern down jacket, impeccably crafted clothing and yes, must-have denim. Some have called Spurr the American Dior Homme (Hedi Slimane days). While I definitely can see subtle a reference (sleek, clean, trim), I think it would be more appropriate to think of Spurr as simply Spurr, as Simon's vision and talent clearly speaks for itself!!!