OK...really last but not least...ViX Swimwear!!! I am so excited to have ViX at the Retail Therapy at 515 East 72nd Street/Miraval Living event this coming week/weekend. I am sure you have heard of ViX as it has been on the fashion scene since 1998 and is designed by one fabulous Brazilian by the name of Paula Hermanny. Now if you have ever been to Brazil, you would know that it is quite possibly the swimwear capital of the world. Known for the Brazilian Bikini (not the dreaded waxing process) and its famed derriere-baring bottoms, Brazil is perhaps the birthplace of truly sexy swim attire.
That said, Hermanny has coupled her heritage with a desire to create chic and quite fashion-forward swimwear for a global clientele. She travels to the world's resort destinations for inspiration (not a bad job) and her designs reflect a sensual world view. ViX was one of the first swim collections to use luxury embellishments/design effects such as leather, gems and embroidery. The brand has evolved into a swim lifestyle collection which not only includes beautiful bikinis and one-pieces, but high-fashion caftans and dresses that go from beach to out-on-the-town effortlessly.
If you are thinking that a Brazilian-inspired bikini may not give you that extra bit of coverage you so desire, don't despair! ViX also has a sophisticated collection called Hermanny by ViX designed specifically to give women more coverage and support. The line is still super chic and sexy, just a little less revealing. If you are a little bit more girly, frilly, youthful and prefer a playful suit, ViX also has a great lower priced line (aimed more at the teen market) called Sofia by ViX. Remember, I don't care much for the age appropriate label, so as far as I am concerned Sofia by ViX is fair game for the 30-something set as well...the way I see it is that there is just so much more to choose from!!!!
So definitely come see the fab ViX crew in action at the Retail Therapy event. Stop by anytime on April 3rd from 3-7 or April 4th/5th from noon-5 and experience a little taste of the Southern Hemisphere. Maybe a little bit of wishful thinking, but summer is almost here ladies!!!