You know how tee shirt obsessed I have become over the last six months...perhaps it is my new non-corporate lifestyle, perhaps my need to invest my money in my business and forgo the pricey fashions of my past or perhaps it is that the design community keeps bringing me great collection after great collection. I have fully embraced the graphic tee trend, I have enveloped myself in the drapey tee phenomenon, so now it only makes sense that I covet lines with not only direct links to the art world, but those with socially conscious messages to boot. I have found several as of late on Cool Hunting that could have quelled my most recent cravings, but it wasn't until just the other day that I came across perhaps the perfect combination of everything I desire in a tee.
This line is so new, that you can only buy it directly through the company and if I am not mistaken, I am probably the first to write about it...yes, I have an inside track. It is simply called cnbT and is named after the artist and her daughter. They decided to collaborate on this project as a way to give back to women, which I will explain in a minute. The design team is compirsed of a an up and coming "wall art" photographer with a passion for visually alluring female imagery and her partner/daughter is a long time fashion exec. The line is based on the photographer's ongoing series, FEMALE FRAGMENTS, which has been translated into wearable art. In the collection, the images of women have been created by layers of torn posters, bits and pieces of photos, advertisements and graffiti rearranged and transformed by time. The overall effect is a celebration of the female form.
The launch collection is comprised of six sophisticated images, named for the various ways women are objectified, but seen through a lens that uncovers the beauty within...some feminist undertones perhaps, but more of a call to action to support women's health and social issues. Each image, BODY DOUBLE, MASKED, EXHIBITIONISTA, VOYEUR, DRAMA QUEEN, VEILED PRINCESS is riveting and tells a profound story. Now for the part that I really love...5% of the revenue generated from each collection will be donated to a women's charity that has some link to the chosen images. For the launch collection, the money will go to the Somaly Mam Foundation, http://www.somaly.org/ which saves women and girls from sexual slavery...yes, a global problem that persists and is so important to address!
The tees are fitted and slightly longer so they look great with leggings or skinny jeans and a fab little blazer. The images are powerful and graphic and fill the body of the tee (not just some skimpy word across your chest), so they really do look like you are wearing some amazing piece of art...a great replacement to a print blouse! They are also really soft...100% pima cotton which just gets better with age. They cost $78, though you can receive a 20% discount if you mention THE GIFT OF STYLE when you order. If you are interested, send an email/order to firstname.lastname@example.org. They will forward a photo of what the image looks like on the tee and they are quoting about a two week turn around as they have just started to take orders.
It is so important to give back, so why not do so while making yourself look oh so fashionable. Guys these make realy special gifts as well. cnbT is the perfect combo of style, "itness", comfort and yes social consciousness...I for one cannot wait to see what they do next and yes support their very worthy cause!!!!