This is a great story, written by the talented Mark Grischke, about my good friend Hisham Oumlil and his beautiful brand, Oumlil. Enjoy!!!
The roller coaster of economic uncertainty hurtles on, but so does the calendar: here comes March, with its first hints of Spring. Some of the collections previewed last year will never see the light of day (consumer confidence apparently having settled near an all-time low), but there are still plenty of people who want, or need, new clothes. Many of their purchases will be practical (interview suits, anyone?), or strictly governed by price. The fashion consumer, however, will always be looking for something else. Something special. Something he hasn't seen before.