This is a great story, written by the talented Mark Grischke, about my good friend Hisham Oumlil and his beautiful brand, Oumlil. Enjoy!!!
The
roller coaster of economic uncertainty hurtles on, but so does the
calendar: here comes March, with its first hints of Spring. Some of the
collections previewed last year will never see the light of day
(consumer confidence apparently having settled near an all-time low),
but there are still plenty of people who want, or need, new clothes. Many
of their purchases will be practical (interview suits, anyone?), or
strictly governed by price. The fashion consumer, however, will always
be looking for something else. Something special. Something he hasn't
seen before.
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