If you work in fashion, you certainly know about Burberry's genius new site, ART OF THE TRENCH...by the way, I am officially obsessed. If you aren't part of the industry fold and you haven't seen it yet, then I promise you are in for a fun web treat!
The trench is perhaps one of the most iconic items in fashion history. I was just part of a fashion documentary, called Anatomy Of A Closet on Ovation TV and the trench was one of the celebrated items. Did you know that the trench made its way into our fashion consciousness by way of the military? Of course, this makes perfect sense, but sometimes we don't realize the immense amount of history behind our most loved items. Burberry was the first brand to bring the trench to the fashion masses and it remains their most signature item.
What I love most about ART OF THE TRENCH (OK, I love several things) is that it celebrates the trench as the most universal, unisex article of clothing one can own...it is truly for everyone! It is first and foremost an "art" website, but it is also 100% democratic. It borrows from the art of street photography and elevates the average in all of us to fashionista status. You see, you can submit your own images for selection to the site...reality TV without the embarrassment (wink wink). If you don't crave the limelight and are adverse to being a participant, the content is really beautiful, so I highly recommend you at least take a browse. Now for the bonus...if you like great music, this is the website for you. It plays a few acoustic tracks from The Kooks album, Inside In/Inside Out...again genius!!!
Makes me want to wear a trench everyday!!!!